Store & Showroom
ECA Serel Aksimum Store
The first built application of a new showroom concept developed for ECA Serel, presented as a modern 550 m² retail environment in Istanbul.

- Sector
- Store & Showroom
- Location
- Istanbul, Türkiye
- Year
- 2017
- Scope
- Concept Design · Interior Architecture · Display Planning
Brief
The brief was to develop a 550 m² store & showroom project in Istanbul, Türkiye, with a clear focus on the first built application of ECA Serel's new, modern showroom concept.
Design approach
The design organises product presentation, visitor circulation and display rhythm around this idea, keeping the spatial language clear and consistent with the project's purpose.
Result
The result is a coherent store & showroom project that brings the first built application of ECA Serel's new, modern showroom concept together within its 550 m² programme.

