Exhibition Stand
Erdemir MetalExpo 2024
A 180 m² exhibition stand for Erdemir at MetalExpo 2024, translating its sustainability and innovation agenda into a clear spatial experience.
- Sector
- Exhibition Stand
- Location
- Istanbul Expo Center, Türkiye
- Year
- 2024
- Scope
- Concept Design · Exhibition Architecture · Lighting · Turnkey Delivery
Brief
Erdemir required a corporate pavilion that would express both its industrial strength and its Net Zero Carbon Roadmap at MetalExpo 2024. Beyond product display, the stand needed to communicate environmentally responsible production, long-term sustainability commitments and a vision for a greener future to international visitors and investors.
Design approach
Zoon developed the stand as a unified exhibition installation rather than a temporary display. A monochrome white setting framed the sustainability narrative, while an open plan brought together a café, meeting niches and integrated digital screens. Industrial references were composed with the clarity of a contemporary gallery.
Result
The completed 180 m² stand made the Net Zero Carbon Roadmap tangible through a central installation of chimney forms, planting and tensioned lines. Meeting areas, café functions and digital content were resolved within an open visitor flow, creating a focused setting for Erdemir’s sustainability story.